Samsung x Outernet

Samsung launched its 2025 foldable lineup — Galaxy Z Fold7, Z Flip7, and Watch8 — with an immersive takeover at Outernet London. The activation turned The Now Building into a 360° brand experience with interactive audience moments.

For this project, I created the intro section shown on this page: a 26K real-time sequence built with phone and watch models, with animation driven largely by particle systems. Real-time production was not mandatory, but it was the fastest way to deliver under tight deadlines at this resolution, and I used a MIDI controller during development to quickly explore and shape expressive motion.